Type : Industrial design
Client : Emiota
Phase : Delivered
Year : 2014
Materials : perforated steel buckle, printed and stitched leather
Prizes : CES Innovation Award, Best of CES Award, Stuff Wearable Tech Award
Emiota company designs accessories that integrate technology to better understand human body in order to improve health and well-being. Belty is a smart belt that automatically adjusts to the waistline during the day and communicates the measurements to a smartphone for accurate tracking. When the leather band moves under the buckle it creates a moiré effect that makes the object lively and seductive. In the future, other types of sensors will be integrated to increase the functionality of the product. Here design makes technology comprehensible, creates new uses by being meaningful, affirms a differentiating positioning in a market in full expansion and contributes to give an identity and a vision to the company.